Louis Vuitton — Food & Beverage Guidelines

Concept development and art direction for Food & Beverage guidelines for Louis Vuitton events and activations worldwide.

Concepts for the Maison’s events

Drawing on the Maison’s creative worlds and key occasions, edible creations, drinks, presentation formats and service rituals are developed as a coherent and reproducible whole.

From concept to implementation

Each proposal is developed from initial research through to its documentation: creative intentions, drawings, composition principles, presentation supports, service rituals and technical recommendations that enable local teams to adapt and implement it.

Culinary production: Opus

Edible creations for the Louis Vuitton Food & Beverage guidelines
Drawings of five bites in varied shapes and colours for the Louis Vuitton Food & Beverage guidelines
Design board for grey and gold chocolate-coated madeleines with floral motifs and tray presentation
Grey and gold madeleines decorated with white flowers on an oval tray
Design board for cromesquis topped with red, pink and purple vegetable crisps
Cromesquis topped with colourful crisps on a white tray above a Louis Vuitton trunk
Annotated drawing of a rectangular tartlet with thin vegetable slices arranged in waves
Rectangular tartlet topped with thin green and orange vegetable slices arranged in waves
Cover of the Louis Vuitton Generic Capsule 26 Food & Beverage guidelines with a green bag tied to a branch
Design board of seven geometric and floral savoury bites for the Louis Vuitton Food & Beverage guidelines